adidas Unveils the New mi Ultra BOOST™ Multicolour

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Get ready to customize everyone’s favorite running shoe. Starting Thursday April 13th adidas will officially release 3500 limited edition mi Ultra BOOST™ online in Canada and Western Europe.
Design your energy-packed ride from the BOOST™ sole to the primeknit upper in one of three street inspired colours. The new mi Ultra BOOST™ also features a unique multicolour knit that wraps the heel.

miadidas ultraboost_black

The new customizable shoe features the same revolutionary ultra-cushioned BOOST™ midsole that delivers maximum energy return and doesn’t pack down over time. The full-length BOOST™ midsole is comprised of 3,000 energy capsules – 20 percent more than any shoe to date. 
miadidas ultrabooost_white
The customizable Primeknit upper provides a precision fit and maximum breathability, while the midsole technology returns energy with each step through your gait cycle. A supportive cage secures a locked-down fit. 

A Stretch Web outsole with a perforated, elastic design puts runners closer to the BOOST™ cushioning, allowing them to maximize the energy-return benefits. Ultra BOOST™ also boasts a dual-density TORSION® SYSTEM, embedded into the shoe’s Continental™ Rubber outsole. This allows for more independent movements between the heel and forefoot, giving runners superior stability and a smooth, controlled run. 

A new heel construction comfortably cradles the foot and adjusts to the Achilles tendon’s natural movements. For a customized fit and feel, a new, featherweight sock liner adapts to runners’ individual foot forms. 

adidas mi Ultra BOOST™ will be available Thursday April 13th online at

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